JournalFrom the atelier
Findings
& tips.
Short pieces on how we work, AI-first design, editorial design, being found by Google and AI, and everything we learn along the way.
01Approach·28 May 2026·4 min
AI-first, without compromising on quality
AI-first doesn't mean a machine designs your brand. It means we can think faster, try more and choose more sharply, with the same care as always.
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02Design·5 min
Editorial design in an age of AI slop
The internet is filling up with the same glossy, predictable brands. We deliberately go the other way: editorial, tactile, with a hand of its own.
03SEO & GEO·6 min
Found by Google, and by AI
People no longer only search on Google. They ask ChatGPT, Perplexity and Claude. That calls for SEO and GEO, here's how to set your site up for both.
04Process·4 min
From moodboard to brand in days
A brand doesn't have to be a months-long journey. Here's what our process looks like, from first moodboard to launch, in days instead of months.