Found by Google, and by AI
People no longer only search on Google. They ask ChatGPT, Perplexity and Claude. That calls for SEO and GEO, here's how to set your site up for both.
Classic SEO remains the foundation: a fast site, a clear structure, good metadata and content that genuinely answers a question. Without that foundation you stand out nowhere. Start there.
But a second layer has appeared: GEO, Generative Engine Optimization. More and more people put their question to an AI instead of a search bar. If you want to be named there, your content has to be understandable and quotable for language models.
Concretely, we do a few things. We write structured JSON-LD so machines know exactly who you are and what you offer. We add an llms.txt, a kind of signpost made for AI crawlers. And we deliberately allow AI bots like GPTBot, ClaudeBot and PerplexityBot in robots.txt, so your brand can be included.
Clear, question-driven content helps too: an FAQ with real questions and concise answers is worth its weight in gold. Language models happily pick up such passages because they're directly quotable.
The essence: write for people, structure for machines. Do both, and you get found, whether the seeker is a human with a search bar or an AI answering on their behalf.
Remember this
- ·SEO is the foundation; GEO is the new layer for AI search engines.
- ·JSON-LD, llms.txt and accessible AI crawlers make your brand quotable.
- ·A good FAQ is directly usable by language models.