She Codes

She Codes strengthens the place of women in tech, as an initiative from Reemo. We designed the complete brand that carries that mission: serious about technology, and welcoming to anyone still about to take the step.

Encouraging women into tech calls for a brand that does two things at once: make the gender gap in tech visible and show how much talent is already there. We chose an outspoken pink against a crisp, dark base: feminine and confident, without falling into clichés. The brand sits alongside parent company Reemo, but with its own powerful voice.

We built the story around three pillars, empower, connect and build: strengthening female developers, connecting them to ambitious tech projects and so building stronger, more diverse teams. We delivered the complete branding, the website and print and media kits for events and partners, so She Codes makes the same recognisable, confident impression everywhere.